Standards conformance: test, fix, certify, celebrate.

show Shoppers Drug Mart case study: “Wellwise is all about products and services that help our customers age powerfully. David's auditing team helped ensure our website reflects and supports this mission.“

For the first time, there are more Canadians over 65 than under 15. Wellwise by Shoppers Drug Mart is geared to providing products and services that help people keep active, try new things, stay independent – in short, to age powerfully!
The Wellwise mission demanded a site that makes it easy for customers to find what they need, regardless of the varied ability levels of their diverse client base. This meant building it to the highest accessibility standards – a task tailor-made for the David Berman team. We plugged our specialized expertise into the Wellwise online development team, quickly falling in line with their demanding schedule.
Our accessibility engineers promptly got to work on a site audit, identifying any issues of non-compliance in a detailed, comprehensive report. This included carefully crafted recommendations to guide the Wellwise development team.
The Berman team provided full support, working in tandem with Wellwise day and night through dozens of phone calls and online screen sessions. We guided and coached them through every issue, working to their deadlines. When the Wellwise site was ready to serve their customers we celebrated their commitment to excellence and marked the occasion with our congratulations. Their site now meets or exceeds all of the WCAG 2.0 success criteria demanded by Ontario’s AODA regulations.
We’ve developed a precise, thorough and time-tested system that lets us guide our clients smoothly and confidently through what might otherwise be a complex and confusing process. We become part of your development team, adding our deep knowledge of accessibility and its implementation to your vision. We work to ensure core issues such as security, e-commerce, branding and excitement are never compromised. When everyone is satisfied with the result, your site is ready to meet the world.
It’s an approach that inspires confidence. By working closely with our clients, we become more than a service provider. We become honoured and valued partners.


Accessibility Audit Services

Our recommended approach is for automatic testing of all web pages and documents, with manual testing of a representative sample across the website. In addition to manual review of a sample of pages, all pages and documents will go through automatic testing.
“No Trade-offs” Inclusive Design™: Design teams are often understandably concerned that complying with accessibility regulations is going to result in products that disappoint both designers and users. Design teams fear that their site will lose its drama and intrigue, and their fear is understandable: we’ve seen horrible results when non-designer auditors dictate horrible compromises on an excellent site.
Our approach is refreshingly different: as a firm that specializes in inclusive design, we’ve developed a library of techniques that allow us to promise to you compliance with every Level A and Level AA success criterion in a way that will enhance the UX and SEO for your entire audience. We call this “No Trade-offs” Inclusive Design™: it ensures that the UX for all users need not be compromised by the accommodations for those living with disabilities. Rather, it will improve the design for all. At the same time, we will remain pragmatic with respect to guaranteeing your deadlines.

Certified accessible WCAG 2.1


Overview: “No Tradeoffs eAccessibility”

The auditing approach we perform for you is drawn from the larger context of our complete approach to accessibility.
Our paradigm results in a “no trade-offs” approach to ensure that the UX for all users need not be compromised by the accommodations for those living with disabilities. In fact, it will improve the design for all.

Phase 0 | Preliminary Analysis and Discovery

Research and discussion, covering areas such as: determining or confirming which legislative or regulatory standards apply and how often, legal strategy, information architecture, wireframes, and user experience design.

Phase 1 | Conformance Evaluation / Findings Reporting

Compliance testing of representative product components, resulting in a comprehensive report identifying every issue that deserves attention. For each issue, we typically provide examples, repair suggestions, and techniques. Often there are many possible ways to fix the issue: we carefully select the recommendation that will be most practical and sustainable, based on our experience with your team. This report serves as a clear guide to the development team on what needs to be done to achieve compliance. It includes the discovery of every issue required for conformance, as well as additional functional accessibility issues that will be optional for addressing.

Phase 2 | Repair / Remediation

We present our results, all gaps identified in Phase 1 that need closing, get repaired by the development team, accompanied by coaching by our team as required.

Optional Repeat of Phase 1 + 2 

Re-auditing (if requested by the client and/or required for certification): Retest, resulting in a revised reporting, repairing by the development team, and any associated coaching; at additional cost.

Phase 3 | Certification

Expert conformance claim opinion letter demonstrating the product’s level of conformance and/or compliance, if and when achieved, typically featuring a WCAG-EM* compliant report.

Phase 4 | Sustaining Accessibility

Making sure that the product remains accessible going forward, within a continuous improvement model of tools and techniques that we provide as part of our service.

Warranty (and litigation record)

We provide a 180-day warranty on all our deliverables. Clients have the option of extending this warranty for as long as they wish by choosing to put us on a consulting retainer (please inquire if you would like us to price that option).
In cases to our knowledge where accessibility has been litigated, our certification reports (and accompanying expert witness service) have a 100% success rate in cases that have gone to court.

Localization and languages

Our team has familiarity working on accessibility challenges in most, if not all of the languages and alphabets that you have mentioned. David’s speaking career has brought him to over sixty countries, we’ve studied legislation in over forty countries for the World Wide Web Foundation, and we work in multiple official languages every day. However, we do not however claim natural language proficiency in every language. We can bring in additional specific language experts on request at additional cost.
It is also important to be aware that the level of support available globally for assistive technologies varies greatly from language to language. For example, we can advise you on how a certain screen reader is available in some languages but not others. You can either pragmatically accept this disparity while still always meeting or exceeding the minimum requirements … or we can work with you on specific programming techniques that can provide equal levels of accessibility across all languages.

Illustration of a course ticket

The Thumbs Up / Thumbs Down audit package | $495

WCAG 2.0 or 2.1? Is it level A, AA or AAA? Are you unsure or puzzled about what compliance looks like for your organization? Why not consider our $495 entry-level “thumbs up / thumbs down” standalone consultation package? We will:

  • interview you and your colleagues
  • identify what regulatory requirements apply to your site or app
  • familiarize ourselves with your product
  • assess whether it passes the cited standards or not
  • provide a written opinion statement signed by a certified expert (CPWA, WAS, CPACC, ADS)
  • based on the familiarity gained, we can then provide a proposal for a full audit if you wish, at no additional charge (which will include a $495 discount)

Or, would you prefer a full audit right away? Either way, let’s jump on a call!

Schedule a call